Ricardo Sotelo's Blog - Customer Expectations Articles

Read my Customer Expectations Articles

Dealer Walk-Around: How to Spot a Salesperson Who Has Your Back

When you walk into a dealership, the experience you have often comes down to the salesperson you work with. A true professional does more than sell cars—they make sure you feel...

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Top 3 Misconceptions About Buying a New Car

Car buying has changed a lot in recent years, but some old myths still make new buyers hesitate. At Homer Skelton Ford in Olive Branch, we often hear the same misconceptions...

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Understanding Your Warranty: What’s Covered When You Buy New from a Dealership

One of the biggest advantages of buying a brand-new car is the peace of mind that comes with a manufacturer’s warranty. But not every buyer takes the time to understand exactly what’s...

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Your Car Buying Experience: What to Expect from Start to Finish

At Homer Skelton Ford, we believe buying a car should be exciting, not stressful. Whether you’re a first-time buyer or a seasoned shopper, our goal is to make sure you feel

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Finding the Perfect Car Salesperson: Tips for a Trustworthy and Transparent Buying Experience

Buying a new car is one of life’s bigger purchases—and having the right person to guide you through the process makes all the difference. A great car salesperson doesn’t just sell you a...

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5 Essential Characteristics of a Successful Car Salesperson: What to Know Before You Buy

Buying a car is a big decision, and the experience you have at a dealership can make all the difference. A great car salesperson is more than just someone who sells cars—they are knowledgeable,...

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